Integrated Marketing Analytics: Creating a single source of data truth

Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get…

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marygohnston

I have been blogging for fun for many years now. I was the founder and editor of my very own travel blog, but it wasn’t soon before I became gravitating towards certain trends in the tech industry. I believe technology is not a luxury that is afforded by few nowadays, but rather a necessity in this increasingly hyperconnected world.

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