Evaluating PPC talent, part 1: Where to begin

How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent.

The post Evaluating PPC talent, part 1: Where to begin appeared…

Please visit Search Engine Land for the full article.

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marygohnston

I have been blogging for fun for many years now. I was the founder and editor of my very own travel blog, but it wasn’t soon before I became gravitating towards certain trends in the tech industry. I believe technology is not a luxury that is afforded by few nowadays, but rather a necessity in this increasingly hyperconnected world.

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