New RLSA Strategies for Search Marketers

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid…

Please visit Search Engine Land for the full article.

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marygohnston

I have been blogging for fun for many years now. I was the founder and editor of my very own travel blog, but it wasn’t soon before I became gravitating towards certain trends in the tech industry. I believe technology is not a luxury that is afforded by few nowadays, but rather a necessity in this increasingly hyperconnected world.

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