How SEO can create budget efficiencies in paid search campaigns

Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.

The post How SEO can create budget efficiencies in paid search campaigns appeared first on Search Engine Land.

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marygohnston

I have been blogging for fun for many years now. I was the founder and editor of my very own travel blog, but it wasn’t soon before I became gravitating towards certain trends in the tech industry. I believe technology is not a luxury that is afforded by few nowadays, but rather a necessity in this increasingly hyperconnected world.

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