Developing content for the customer journey

Columnist Bobby Lyons explains why SEOs must move away from “SEO content” and start thinking about content that meets users’ needs throughout the buyer journey.

The post Developing content for the customer journey appeared first on Search Engine Land.

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marygohnston

I have been blogging for fun for many years now. I was the founder and editor of my very own travel blog, but it wasn’t soon before I became gravitating towards certain trends in the tech industry. I believe technology is not a luxury that is afforded by few nowadays, but rather a necessity in this increasingly hyperconnected world.

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