SearchCap: Net neutrality, AdWords grants & EU licensing fees

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Net neutrality, AdWords grants & EU licensing fees appeared first on Search Engine Land.

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European press agencies push for licensing fees for their content from Google, Facebook

It remains to be seen whether European legislators and regulators will pick up the cause, but there’s a possibility that they will.

The post European press agencies push for licensing fees for their content from Google, Facebook appeared first on Search Engine Land.

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Optimizing for Hanukkah: Sometimes it’s still strings, not things

Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet.

The post Optimizing for Hanukkah: Sometimes it’s still strings, not things appeared first on Search Engine Land.

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How to generate links that drive traffic, not just ranking

Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.

The post How to generate links that drive traffic, not just ranking appeared first on Search Engine Land.

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Google Ad Grants policy changes include 5% CTR minimum, up from 1%

Several new policy updates for the AdWords program for non-profits take effect January 1, 2018.

The post Google Ad Grants policy changes include 5% CTR minimum, up from 1% appeared first on Search Engine Land.

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Search in Pics: Life size Google snow globe, Bing bean chair, Menorah & more

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Life size Google snow globe: Source: Instagram Bing bean chair: Source:…

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