Analyst: Google’s default search deal worth $3 billion to frenemy Apple

Bernstein analyst says that payments by Google to Apple this year might be worth as much as $3 billion.

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SearchCap: Bing Ads updates, Google Search Console change & competitive analysis

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Best Practices for Building an On-Demand Content Strategy

We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand content strategy that puts your…

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How to test and perfect nearly everything in PPC

Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target…

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Google Search Console’s 7/13/17 update: What really changed?

Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients saw a significant increase in the total number of keywords reported per day.

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