How Important Is Click-Through Rate In An SEO Campaign?

The debate continues over whether or not click-through rate is a search engine ranking signal, but columnist Jayson DeMers argues that perhaps it doesn’t matter.

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Mapquest Gets A New Look And Logo

Mapquest has introduced a new look and a new retro-chic, 1970s style logo. The changes are part of a series of upgrades begun prior to the Verizon-AOL acquisition and largely a result of a new Mapquest partnership with Mapbox. The promised and enhanced features include or will include: A faster,…

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SearchCap: “The Martian” On Bing Maps, Common Adwords Mistakes & Super Mario Google Easter Egg

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Maps Partners With 20th Century Fox To Promote “The Martian” With Guided Tour Of Mars Sep 15, 2015 by Amy Gesenhues Microsoft is giving moviegoers an…

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Bing Maps Partners With 20th Century Fox To Promote “The Martian” With Guided Tour Of Mars

Microsoft is giving moviegoers an advanced look at the film, as well as offering new Bing in the Classroom lesson plans focused on space exploration.

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Google’s Gary Illyes: HTTPS May Break Ties Between Two Equal Search Results

In a video hangout Monday with Bruce Clay, Google’s Gary Illyes discussed the HTTPS ranking boost and the latest on the Panda and Penguin filters.

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SPONSORED MESSAGE: Get a 360-degree view of marketing effectiveness with Marchex Call Analytics

Read The New Report: The $1 Trillion click to call economy

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